We help tech firms and innovators to develop customer-centric products. We specialise in digitally-native products that customers and users find simple to use and don’t require manuals or training.

For example, we’ve been working with Whitespace Software who are leading the digital transformation of London’s commercial insurance market. In their words, our product design work has been “intrinsic to the demand they create”.


2xUX Ltd is a user experience and product development agency founded by Spyros Zevelakis and Sarah Roesink. We love digital transformation and we always strive to deliver measurable outcomes.

We work with specialist designers, researchers, writers, psychologists, architects, scientists and engineers.