We help tech firms and innovators to design and deliver customer-centric products. Digitally-native products that customers love to use and don’t require manuals or training.

For example, we’ve been working with Whitespace Software who are leading the way in digitally-native risk placing for London’s specialty insurance market. In their words, our work has been “intrinsic to the demand they create”.


2xUX Ltd is a specialist firm founded by Spyros Zevelakis and Sarah Roesink. We are advocates of business innovation, creativity and we always strive to deliver measurable outcomes.

We work with a highly talented group of designers, researchers, writers, psychologists, architects, scientists and engineers.